She specializes in marketing, tourism marketing, human resource development, financial analysis, and world geography. With an interdisciplinary approach, she integrates knowledge from business, environmental sciences, and economic development to provide comprehensive analytical solutions.

Her scientific research focuses on assessing the recreational potential of natural and anthropogenic sites, the strategic development of tourist destinations, and consumer behavior analysis. She examines the sustainable use of mining sites in tourism, the significance of visitor centers for regional development, and changes in Slovak online shopping behavior during the COVID-19 pandemic.

In her professional work, she analyzes the environmental, socio-economic, and spatial aspects of tourism to identify innovative and sustainable strategies for business and tourism development. She also researches factors influencing purchasing decisions, digital transformation in e-commerce, and the implementation of effective solutions in destination management. With expertise in market analysis, financial evaluation, and geographical assessment, she develops comprehensive strategies for the efficient management and development of tourism areas.

• Seminars:

   COMPANY FINANCIAL ANALYSIS

   WORLD GEOGRAPHY

   MARKETING

   MARKETING IN TOURISM

   HUMAN RESOURCES DEVELOPMENT

   SEMESTER PROJECT

• Practicals:

   MINING EXCURSION

   BLOCK FIELD TEACHING D

   BLOCK TEACHING

• Ongoing:

   VEGA 1/0590/22 Skúmanie prírodného, sociálneho a ekonomického potenciálu oblastí s environmentálnymi záťažami v SR na rozvoj špecifických foriem domáceho cestovného ruchu a kvantifikácia environmentálnych rizík. (2022-2024)

   APVV-21-0188 Tvorba konceptov strategických investičných a rozvojových balíčkov pre regióny Slovenska s kauzálnym prepojením na tvorbu metodiky kvantifikácie ich efektívnosti a účinnosti. (2022 – 2025)

• Ended:

   MineHeritage (2019 - 2021)

   LIMBRA (2019 - 2022)

   VirtualMine (2017 - 2019)

   2022 - 2023 CVTI: Department of Technology Transfer, Department of Protection and Commercialization of Intellectual Property

Assessment of the recreational potential of flooded quarries in Slovakia / Barbora Iannaccone ... [et al.]  - 2024.In: Sustainability. - Bazilej (Švajčiarsko) : Multidisciplinary Digital Publishing Institute, 2009 Roč. 16, č. 21 (2024), s. [1-20] [online]. - ISSN 2071-1050 (online)  Spôsob prístupu: http://dx.doi.org/10.3390/su16219602.

The role of the visitor center in destination development / Barbora Iannaccone ... [et al.]  - 2024.In: Sustainability. - Bazilej (Švajčiarsko) : Multidisciplinary Digital Publishing Institute, 2009 Roč. 16, č. 22 (2024), s. [1-19] [online]. - ISSN 2071-1050 (online)  Spôsob prístupu: http://dx.doi.org/10.3390/su162210062.

Online Shopping Behaviour of Slovak During the COVID-19 Pandemic / Mária Oleárová ... [et al.]  - 2024.In: Marketing and Management of Innovations = Marketyng i menedžment innovacij. - Sumy (Ukrajina) : Sumy State University, 2010 Roč. 15, č. 4 (2024), s. 31-41 [print, online]. - ISSN 2218-4511  Spôsob prístupu: https://mmi.sumdu.edu.ua/wp-content/uploads/2025/01/03_A597-2024_Olearova-et-al.pdf.